Zaiba Malik has advised, supported and trained individuals, businesses and organisations across numerous sectors and many markets
“Zaiba’s advice and support was faultless. Whilst she’d had no prior exposure to our situation, she was able to immerse herself very quickly and elicit the information required with exactitude and speed, despite the many stakeholders and parties involved. Her background as a journalist proved extremely helpful in pointing out the risks and how to avoid them, which helped us ultimately to mitigate the situation further.”
“Zaiba was very clear in helping to engineer some important risk-management and recovery decisions inside an organisation with a complex structure and whose staff were under extreme pressure. She immediately demonstrated the professional tools to add value and – personally – worked very smartly, rapidly and assertively to win the confidence of Oxfam decision-makers.”
Coca-Cola Europacific Partners
"Zaiba's detailed preparation and ability to connect our messaging on complex topics with the wider societal context meant that her media training sessions added real world value to our teams. Personable, matter-of-fact and responsive, she offered tailored advice and shared simple and relatable guidance which increased capability. It was an absolute pleasure to work with her."
"Zaiba provided invaluable support for our clients, including well-known brands. We called upon her at short notice and she immediately mastered the brief. She had a forensic eye for detail and crucially she impressed us with her calm approach and warmth. She adjusted swiftly to our culture and that of our clients. At difficult times, we had great confidence in her clarity, insight and perspective and her ability to provide business savvy and realistic guidance."
“Zaiba’s direct yet incredibly warm and welcoming approach to media training brings out the very best in her trainees. She encourages open and honest dialogue and exchange of ideas throughout to make for truly productive and engaging coaching sessions. Each and every session is always bespoke to the individuals involved and meticulously researched in advance, with clear goals established from the outset."
FTSE 100 Company
“Our senior spokespeople are constantly facing scrutiny from a broad range of audiences - customers, global media, investors and others. Zaiba's external perspective and journalistic skill in her media training is very valuable to our company. She has in-depth knowledge of the challenges we face and is always extremely well-prepared. Zaiba quickly strikes up a rapport with our executives which is important for gaining their trust."
“Zaiba’s input has been invaluable. Her careful consideration of difficult and sensitive matters has allowed me to feel that we can control a crisis. I felt so much better and calmer knowing that she was working with us at difficult times.”
Board Director, Leading Agency
"Zaiba has impressive expertise in guiding clients through crisis scenarios and is an outstanding media trainer. She is able to utilise her wealth of experience as a news reporter at the BBC and Channel 4 to great effect and brings real insight and depth. She has worked with some very significant clients and all have credited her with providing the best preparation they have ever received. I cannot recommend her highly enough."
CEO, National Charity
"At a very difficult time for our organisation, management team and Board, we relied upon Zaiba's counsel to provide clear guidance. She remained calm at all times and made recommendations that were very helpful so that we could fully consider how we should communicate and also what we needed to change in our governance. She quickly gained the trust of all parts of the charity and proved to be an excellent adviser."
"It was great to get an experienced journalist’s perspective on what the media are looking for in an interview and Zaiba's coaching in the practice sessions was supportive and hugely insightful. I highly recommend her to anyone looking to take their media presence to the next level and I look forward to working with her again."
Too Good To Go
“Zaiba provided consistent guidance and support every step of the way, from an objective standpoint that's a breath of fresh air. She was well informed about our company. The opportunity of having such a highly skilled professional to give guidance and insight and to challenge us was very useful. We have had really positive feedback from our team on both the style and delivery of the media training that she provided."
"As our CEO prepared for media interviews and presentations to investors, Zaiba's advice and support really helped him to strengthen his performance and content. She encouraged him to use our story and tailor how he engages with different audiences which led to very positive feedback from our colleagues and those we communicate with. Zaiba has a great ability to understand our business and where we want to go."