FTSE 100 Company

A global FTSE 100 company required extensive media training for its spokespeople who had different remits and levels of experience so they could undertake interviews with a variety of journalists, including for print and broadcast, trade, national and international media.

Through the delivery of a highly tailored media training programme which focused on effective messaging, consistent narrative and assured performance with detailed feedback of mock interviews, the spokespeople were able to gain insight into how journalists operate and how to answer both positive and challenging questions so they could maximise each media opportunity.